The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
A shout-out to our friend and past guest on The Brief Bros., Lance Saunders. He shared with us a fascinating article about The Open Brief.
It gave Henry Gomez and me a brilliant topic for today's discussion. And it triggered memories of past lives where we both had experience with a version.
Is the open brief a valuable concept, a path to creative innovation? Or an invitation to disaster?
Henry and I have fun in our exploration. Where do you stand? Open Brief or Closed Brief?
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
