The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
Four-plus years in, The Brief Bros. finally get around to asking an important question:
When did the creative brief make its first appearance?
Henry Gomez did quite a bit of research on this. Because it's what good strategists do. So we decided to do a brief history of the document.
Who was the first to use the term, creative brief? Stephen King? Stanley Pollitt?
Tune in and find out what we found out. History buffs, this one's for you!
The Brief Bros.
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
