Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
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Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
The Bridge is brought to you by KSwiss and by Carvaan by Saregama. Episode 372
Sammy preps us for the weekend countdown show with his latest songs from the week. Some new stuff from Jordan Sandhu and Mercibeats, and also a song from Sahil Cheema. Sammy is joined by his buddy Sunny Grewal today as the two of them chat about the different faces and hats we were for different roles of our lives. Sunny poses Sammy the question of if public figures are truly representing their personal beliefs in their public persona, or is it a reflection of the corporate face? The two have a great conversation that floats in and out of today’s political climate around the world. Sammy is joined by the Rukus Avenue Radio Allstars as Dr Roy reports on The Indian film Saiyaara is Netflix’s top non-English film, while Homebound will represent India at the 2025 Academy Awards. A 140-foot statue of Chatrapadi Shimbaji Maharaj was unveiled in Pune. Karan tells us that Nations are expanding fossil fuel production, risking the 1.5-degree global warming target set in the Paris Accord. This could lead to more extreme weather events, impacting South Asia with heatwaves, rising seas, and erratic monsoons. Doyeeta talks to us about Shubh and Aashi Arora stops by to preview her conversation with her guests Asha and Anil.
The Bridge - Sammy Chand
Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
