From tactics to taglines, Wistia’s CEO, Chris Savage, chats marketing with the brains behind successful brands. Get a peek under the hood of their best campaigns, and listen to the full, un-cut interviews from the Wistia show: Brandwagon.
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From tactics to taglines, Wistia’s CEO, Chris Savage, chats marketing with the brains behind successful brands. Get a peek under the hood of their best campaigns, and listen to the full, un-cut interviews from the Wistia show: Brandwagon.
Brendan Gaul, Global Chief Content Officer, UM Worldwide
The Brandwagon Interviews
60 minutes 22 seconds
6 years ago
Brendan Gaul, Global Chief Content Officer, UM Worldwide
UM Studios works with the biggest B2C brands in the world, including Coca-Cola, Amex, Hershey's and BMW. Brendan Gaul, Global Chief Content Officer at UM, hops on the Brandwagon to talk about the agency’s recent award-winning work: a feature-length documentary for Johnson and Johnson. Gaul talks about how brands are turning to original content as traditional advertising platforms disappear, and how the big brands of the future won't just have purpose, they'll have a point of view.
The Brandwagon Interviews
From tactics to taglines, Wistia’s CEO, Chris Savage, chats marketing with the brains behind successful brands. Get a peek under the hood of their best campaigns, and listen to the full, un-cut interviews from the Wistia show: Brandwagon.
