In the second episode of 'The Branding Circle by Ankit Majethia', we have Amrut Deshmukh aka The Booklet Guy in conversation with Ankit Majethia.
Booklet Guy is not a brand or a celebrity. Booklet Guy is a spirit that believes books can make us think differently.
A book saved his life when he was about to end it. So, the purpose of his life is to cultivate reading habits amongst the youth of India. Hence, he is on a mission - Make India Read. He reads for India. He believes: "If he is not reading, he is not changing. If he is not changing, he is not growing." He takes care of your reading life through his free " Booklet " mobile app.
In the episode, they talk about Amrut’s Journey on his Mission to Make India Read, his successes, his failures in life, his previous three startups & how a book saved his life.
They also discuss what it takes to be a social entrepreneur, community building, the importance of innovation, leadership, personal branding, and marketing.
This episode consists of multiple real-life and practical examples that make it a must-watch episode. If you’re looking for inspiration, motivation & important life lessons, then this episode is a must-watch for you!
Disclaimer
This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey.
Timestamps
00:00 Introduction
2:19 The Booklet Guy and his mission
3:40 Incidents that changed his life
8:23 Amrut’s Reading Habits
9:15 From CA to Social Entrepreneur
13:40 What is Servant Leadership?
17:11 Underlying principle of a Social Entrepreneur
23:09 Efforts to build the community of readers
27:44 Constraint Inspires Creativity
32:32 Sustaining the community
35:37 The Key to the Booklet App
43:43 Views on Personal Branding
48:31 Real meaning of the word Passion
50:29 Real test of a Social Entrepreneur
54:24 How to start the journey to Social Entrepreneurship
01:00:13 Amrut’s 3 previously failed start-ups
01:05:47 Mentors in Amrut’s journey
01:11:21 Amrut’s take on Marketing
01:16:05 Word of Mouth Marketing with examples
01:19:58 Importance of reading in a founder’s life
01:23:12 Role of innovation to stay relevant
01:27:50 Learnings while building the Booklet App
01:34:01 Work-Life Integration
01:35:30 Make friends, not clients|
01:38:12 Suggestions for entrepreneurs & working professionals
01:40:55 Final Greetings & Conclusion
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