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The Branding Business School Podcast
Victoria Marcouillier
170 episodes
2 days ago
Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria ...
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Entrepreneurship
Business
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All content for The Branding Business School Podcast is the property of Victoria Marcouillier and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria ...
Show more...
Entrepreneurship
Business
Episodes (20/170)
The Branding Business School Podcast
170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri Ford
Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria ...
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1 week ago
38 minutes

The Branding Business School Podcast
169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)
Text a question to Victoria! Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you. In today’s episode, Victoria is sharing valuable information to teach you how to make your ...
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2 weeks ago
14 minutes

The Branding Business School Podcast
168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season
Text a question to Victoria! As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen ope...
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3 weeks ago
52 minutes

The Branding Business School Podcast
167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler
Text a question to Victoria! Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind...
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4 weeks ago
39 minutes

The Branding Business School Podcast
166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence
Text a question to Victoria! If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress doesn’t come from overthinking, it comes from doing. Victoria shares how to spot the sneaky ways ...
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1 month ago
17 minutes

The Branding Business School Podcast
165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33
Text a question to Victoria! “One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria Marcouillier This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving...
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1 month ago
19 minutes

The Branding Business School Podcast
164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design Agency
Text a question to Victoria! “Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria Marcouillier Ever wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! V...
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1 month ago
51 minutes

The Branding Business School Podcast
163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong
Text a question to Victoria! “Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds ...
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1 month ago
16 minutes

The Branding Business School Podcast
162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO
Text a question to Victoria! “The goal is not balance. The goal is to be present where you're needed most.” –Victoria Marcouillier Another girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna Roads, and this episode is all about her beautiful birth story. Within this episode, Victoria is sharing all the highs and lows, from navigating the switch from traditional OB care to a midwife group, to navigating labor without an epidural for s...
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2 months ago
49 minutes

The Branding Business School Podcast
161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx
Text a question to Victoria! “Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica Marx Scaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council memb...
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2 months ago
1 hour 2 minutes

The Branding Business School Podcast
160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)
Text a question to Victoria! “If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with materni...
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6 months ago
44 minutes

The Branding Business School Podcast
159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers
Text a question to Victoria! “Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your b...
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6 months ago
11 minutes

The Branding Business School Podcast
158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.
Text the show! “Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and ...
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6 months ago
15 minutes

The Branding Business School Podcast
157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
Text the show! “If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you...
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6 months ago
18 minutes

The Branding Business School Podcast
156: How I Prep for a Sales Call to Land 5-Figure Design Projects
Text the show! “Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria Marcouillier What if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a se...
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7 months ago
40 minutes

The Branding Business School Podcast
155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
Text the show! “When you are a disruptor, there are no rules that you have to follow.” -Kelly Stumpe Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place. If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about featu...
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7 months ago
33 minutes

The Branding Business School Podcast
154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
Text the show! “It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler Jacobs Motherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during...
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7 months ago
56 minutes

The Branding Business School Podcast
153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
Text the show! “When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria Marcouillier A well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the fir...
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7 months ago
36 minutes

The Branding Business School Podcast
152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
Text the show! “In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria Marcouillier Explore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you uniq...
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7 months ago
27 minutes

The Branding Business School Podcast
151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
Text the show! What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Naviga...
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8 months ago
28 minutes

The Branding Business School Podcast
Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria ...