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The Branding Blueprint
Big Frog of Raleigh
15 episodes
1 week ago
Branding is more than a logo—it’s your story, your vibe, your connection with the world. The Branding Blueprint is here to help you navigate the highs and lows of branding, whether you’re starting fresh, reinventing, or looking to stand out in a crowded market. Packed with tips, tricks, and candid conversations, this podcast is perfect for startups, franchisees, agents, and businesses of all sizes. Let’s build something unforgettable together—one blueprint at a time. We showcase local business, big and small, to see how their branding is effective, sharing new ideas so others can learn!
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Marketing
Business
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All content for The Branding Blueprint is the property of Big Frog of Raleigh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Branding is more than a logo—it’s your story, your vibe, your connection with the world. The Branding Blueprint is here to help you navigate the highs and lows of branding, whether you’re starting fresh, reinventing, or looking to stand out in a crowded market. Packed with tips, tricks, and candid conversations, this podcast is perfect for startups, franchisees, agents, and businesses of all sizes. Let’s build something unforgettable together—one blueprint at a time. We showcase local business, big and small, to see how their branding is effective, sharing new ideas so others can learn!
Show more...
Marketing
Business
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Episode 6: Positioning Your Brand
The Branding Blueprint
8 minutes 50 seconds
7 months ago
Episode 6: Positioning Your Brand

In this episode of The Branding Blueprint, Kyle and Keat explore the power of brand positioning—how your brand is perceived in the minds of customers, and how to claim your space in a competitive market.

They cover:

• What brand positioning really means

• Real-world examples (good and bad)

• Tips for finding your unique lane

• How to communicate your value clearly

• A preview of next episode: Building Your Brand Voice


Whether you’re just starting out or rethinking your strategy, this episode will help you stand out with intention.

The Branding Blueprint
Branding is more than a logo—it’s your story, your vibe, your connection with the world. The Branding Blueprint is here to help you navigate the highs and lows of branding, whether you’re starting fresh, reinventing, or looking to stand out in a crowded market. Packed with tips, tricks, and candid conversations, this podcast is perfect for startups, franchisees, agents, and businesses of all sizes. Let’s build something unforgettable together—one blueprint at a time. We showcase local business, big and small, to see how their branding is effective, sharing new ideas so others can learn!