In this episode, the hosts explore how bringing personal projects into their business routines fosters creativity, joy, and growth. They discuss stepping outside typical projects to ignite new inspirations and how personal interests, such as spirituality and energy work, influence their professional work. From designing intuitive journals to creating community-building publications and managing creative side hustles like a shop, the conversation highlights the importance of playfulness and exploration in sustaining creativity. The hosts also share insights into their creative family backgrounds and how these influences shaped their careers and passion for continuous learning and evolving. The Importance of Joy in Business Why exploring new creative projects is essential for creatives How spirituality has helped Jo bring her passions into her business Personal passion projects we’re loving How our upbringing influenced our creative journey What we’re looking forward to See our link in the bio to listen to this episode. You can find us on Apple Podcast, Podbean App and Audible. #followyourbrandjourney   Transcript: View here.