Let's talk about how much content is enough content. And too much. And how to figure out if the content you're being asked to produce is worth the time and effort it takes to create it.
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Let's talk about how much content is enough content. And too much. And how to figure out if the content you're being asked to produce is worth the time and effort it takes to create it.
Now that we’ve gotten intros out of the way (listen back to episode 1, if you missed that), I thought I’d take some time today to talk about what a Brand Journalist is…why I like to call myself one, and why we call what we do here at Edgar Allan Brand Journalism instead of Content Marketing or just Content Creation.
The Brand Journalist
Let's talk about how much content is enough content. And too much. And how to figure out if the content you're being asked to produce is worth the time and effort it takes to create it.
