Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
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Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
91 - Systems, Strategy & Structure (The Growth Trifecta)
The Brand Is You
21 minutes
4 months ago
91 - Systems, Strategy & Structure (The Growth Trifecta)
Welcome back to The Brand Is You Podcast!
In today’s episode, we’re diving into the not-so-sexy side of brand building—the stuff that most entrepreneurs avoid… and the exact reason they’re stuck.
Robyn breaks down the three essential foundations that every scalable, sustainable, freedom-filled brand is built on: systems, strategy, and structure. This is the growth trifecta—and if you’re constantly reinventing the wheel, burning out, or seeing slow results, this episode is the call-out (and breakthrough) you’ve been waiting for.
Whether you’re in the hustle hamster wheel or craving more ease, this episode will help you identify which “S” is missing—and how to build a brand that works with you (even when you're offline).
WHAT YOU’LL LEARN IN THIS EPISODE:
✔️ Why doing more isn’t the same as building momentum
✔️ How to tell if you’re missing systems, strategy, or structure
✔️ The role of each S in creating freedom and consistent growth
✔️ A powerful client story that shows this framework in action
✔️ A cheat sheet to know exactly where to start
✔️ What to focus on instead of content hacks or trend-chasing
RESOURCES & NEXT STEPS:
🔥 Ready to grow on purpose? Book a VIP Strategy Day with Robyn and build the backend of your brand with systems, strategy, and structure that actually work 👉 Learn more here!
THIS EPISODE IS YOUR REMINDER THAT:
✅ Burnout isn’t a badge of honour—it’s a systems problem
✅ Without strategy, your content is just noise
✅ Structure isn’t restrictive—it’s what gives you freedom
✅ You don’t need to do more—you need a brand that works better
🎧 Hit play now and tag @thebrandisyou.co to share what landed for you!
The Brand Is You
Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
