Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
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Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
89 - Build Your Brand with Social Capital with Erin Sisco
The Brand Is You
50 minutes
4 months ago
89 - Build Your Brand with Social Capital with Erin Sisco
Welcome back to The Brand Is You Podcast!
In today’s episode, we’re talking about something that might just shift the entire way you grow your business:
Are you trying to build a brand… or are you building social capital?
Because here’s the truth: You don’t need more followers—you need stronger relationships.
And when it comes to building a powerful brand, connection isn’t optional. It’s the currency.
Inside this episode, Robyn sits down with Erin Sisko, founder of The Elleiance Network, to explore how she built Canada’s fastest-growing mastermind network by focusing on one thing: people. From corporate banker to bold entrepreneur, Erin shares the behind-the-scenes of how she turned connection into her business model—and why generosity, collaboration, and relationship-building will always beat a flashy strategy.
Whether you feel like you're building your business alone, or you're ready to scale through aligned partnerships and referrals—this conversation is for you.
WHAT YOU’LL LEARN IN THIS EPISODE:
✔️ What social capital is—and why it’s more powerful than a viral post
✔️ Tangible ways to build meaningful connections online (without cringey cold DMs)
✔️ Why generosity and authenticity are the ultimate growth strategy
✔️ How to make collaboration your business model
✔️ Daily actions you can take to grow your network in an aligned way
RESOURCES & NEXT STEPS:
🔥 Apply for the Capital L Business Impact Award: $50K in cash + services for Canadian women entrepreneurs. Applications open September 2, 2025.
📲 Follow Erin on Instagram: @elle.ianc or connect on LinkedIn at Erin Sisco
THIS EPISODE IS YOUR REMINDER THAT:
✅ You don’t need a bigger audience—you need deeper relationships
✅ Social capital is a currency—build it with intention
✅ You never know what doors will open when you show up with generosity
✅ Your dream business is probably one connection away
🎧 Hit play now and tag @thebrandisyou.co to share what landed for you!
The Brand Is You
Hi, friend! Welcome to The Brand is You podcast, where I (a serial brand builder) will guide you to create a brand that feels like the most exciting, effortless & impactful part of your success.
In these brief but bold conversations, I’m going to share my best brand advice with you in a very human way that you can grasp, integrate & experience for yourself. I can be a bit of a “football coach” when it comes to sharing my opinion, so get ready to work!
My hope is that you walk away from each episode feeling smarter, seen & stoked to build the brand of your dreams - one that has a massive positive impact & helps scale your income, too!
Let’s get YOU visible & confident in your messaging, so that the world can benefit from your work.
Topics will include (but certainly stray from):
Brand Strategy
Copywriting
Apps & Strategies
Sales & Social Media
Brand Identity
Brand Persona
Style & Aesthetic.
We’ll also talk about being a working mama, intentionality, f*ck ups & how to turn them into lessons, my journey with sober curiosity, creativity, travel, relationships, money, communication, and anything under the sun that somehow feels relevant.
Are you ready to learn how The Brand is You? Perfect, let’s rock and roll!
