Ryan Sullivan isn’t your typical CMO. A computer science major turned marketing leader, he’s built one of the most data-literate—and creatively fearless—teams in healthcare. In this conversation, Ryan sits down with Kate Terhune to unpack how GoodRx is redefining what performance marketing looks like in a post-dashboard world. From econometric modeling to cinematic storytelling in the Savings Wrangler campaign, Ryan reveals how to lead with both heart and data—and why “the art of the science” might just be the future of marketing leadership.