This week, Kate Terhune sits down with Preston Rutherford, Co-Founder, Chubbies.

When Preston Rutherford reframed Chubbies as performance instead of just brand, growth exploded. He started tracking signals like branded search and direct traffic, and focused on building what he calls a resilient baseline—revenue that rolls in whether your ads are on...or not.

This week, Preston joins Kate Terhune to unpack his brand-as-performance philosophy, why every marketer should speak CFO, and how changing your comp plan (yes, really) can lead to better business decisions, stronger teams, and long-term equity growth.

The takes? Slightly steamy. The advice? Downright actionable. Don’t miss it.