Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
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Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
Brand first, boom later: The secret sauce of strategy
The Brand Hunch
39 minutes 23 seconds
5 months ago
Brand first, boom later: The secret sauce of strategy
In this episode we chat to Amanda Gordon, Strategy Director at For The People. Amanda has worked both brand-side and agency side in strategic and CMO roles, bringing a thoughtful approach to growth. Amanda's definition of a successful strategy and her approach to developing brands "even at the cost of", will get you thinking about how standing for something great will, and should, come at the cost of other things.
The Brand Hunch
Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
