Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
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Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
Advertising agency to private equity: Building a brand on the same team
The Brand Hunch
44 minutes 4 seconds
11 months ago
Advertising agency to private equity: Building a brand on the same team
In this episode of The Brand Hunch podcast, we chat to Brian Wakabayashi at CoLab. Brian spent many years leading global strategy for big brands like Xbox on agency side, and took the jump over to CoLab, a creative studio owned by WestCap, a private equity investor based in San Francisco. CoLab was born out of a bunch of the original Airbnb team, and brings a strong product and marketing focus to the investments. We discuss how different the process is when there's no external agency pitching involved in brand building, how and when technology start ups should invest in brand, what he would do with a $0 marketing budget, and why brand consistency is key.
The Brand Hunch
Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age.
Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello.
