Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
Inside Variety: Dea Lawrence on Leading a 120-Year-Old Brand Into the Future
The Brand Forum
30 minutes
1 week ago
Inside Variety: Dea Lawrence on Leading a 120-Year-Old Brand Into the Future
In this episode, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Dea Lawrence, Chief Operating Officer and Chief Marketing Officer of Variety, discussing the brand's rich history and its evolution over 120 years. Dea shares insights on her dual role, the importance of staying true to the brand's DNA while adapting to modern trends, and the significance of storytelling in marketing. The conversation also delves into the rise of branded content, the influence of creators, and the strategies behind successful events and partnerships in the entertainment industry.
Takeaways
Dea Lawrence emphasizes the importance of knowing your brand's DNA.
Variety has successfully adapted while maintaining its core values.
The brand is a leader in identifying cultural trends and moments.
Branded content is a significant trend in the entertainment industry.
Creators are essential for modern marketing strategies.
Storytelling is crucial in both entertainment and marketing.
Variety's events are designed to align with cultural moments.
Trusting creators is vital for effective partnerships.
The entertainment landscape is constantly evolving, requiring brands to adapt.
Understanding audience emotions is key to successful marketing.
Chapters
00:00 Introduction to Variety's Legacy
01:18 Dea Lawrence's Journey and Role at Variety
03:10 Adapting a Legacy Brand for Modern Times
05:01 Reinventing Variety: New Events and Cultural Relevance
10:35 Trends in Brand Partnerships and Content Creation
17:21 The Business of Influence and Creator Marketing
22:32 Staying True to Brand Values in a Changing Landscape
24:34 The Power of Storytelling in Marketing
The Brand Forum
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
