Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
Balancing Brand Building and Performance: Insights with Vinny Rinaldi
The Brand Forum
21 minutes
2 months ago
Balancing Brand Building and Performance: Insights with Vinny Rinaldi
Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand building. Vinny shares his insights on leveraging AI, maintaining brand authenticity, and the importance of emotional storytelling in today's data-driven landscape. The conversation offers a deep dive into the strategies behind iconic brands like Reese's and Hershey, providing listeners with actionable insights and industry trends.
Takeaways
Vinny emphasizes the balance between performance marketing and brand building.
AI should enhance, not replace, human storytelling in marketing.
Brand authenticity is key to the success of iconic brands.
Emotional storytelling drives brand loyalty and engagement.
The marketing landscape is constantly evolving with new trends and innovations.
Chapters
00:00 Introduction to Vinny Rinaldi and His Journey
05:01 Balancing Marketing Strategies
15:01 AI and Technology in Marketing
25:01 Maintaining Brand Magic
35:01 The Power of Storytelling
45:01 Industry Innovations and Trends
The Brand Forum
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
