Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
Atari’s Nostalgic Reinvention: Tim Lapetino on Brand Storytelling, Gaming Legacy & Design’s Future
The Brand Forum
20 minutes
1 month ago
Atari’s Nostalgic Reinvention: Tim Lapetino on Brand Storytelling, Gaming Legacy & Design’s Future
How does a 50-year-old gaming icon like Atari stay relevant in today’s fast-paced creative landscape?
In this episode of The Brand Forum, hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Tim Lapetino, Creative Director at Atari and author of The Art of Atari, to explore how timeless brands evolve without losing their soul.
Tim shares insider stories about building creative strategy at a legacy company, reviving Pac-Man x Atari collaborations, and balancing nostalgia with innovation. He also dives into the future of AI in creative work, the art of brand storytelling, and how Atari is connecting with Gen Z and Gen Alpha gamers through modern design and gameplay experiences.
If you’re passionate about branding, creativity, retro gaming, or nostalgia marketing, this conversation is packed with insight and inspiration.
Takeaways
Balancing Legacy and Innovation: How Atari’s creative strategy blends nostalgia with forward-thinking design.
Storytelling First: Why emotional storytelling drives stronger brand impact than metrics alone.
Reviving Classics: Insights from the Pac-Man × Atari campaign and what made it resonate.
Passion into Profession: Tim’s journey from author and fan to leading Atari’s creative vision.
AI as an Ally: How AI supports creativity without replacing human insight.
Next-Gen Appeal: Connecting Gen Z and Gen Alpha to gaming’s original storytelling brand.
Chapters
00:00 Introduction to Atari’s Creative Vision
00:51 Guest Introduction: Tim Lapetino, Creative Director at Atari
02:02 Balancing Nostalgia with Modern Branding
03:48 Creative Philosophy and Brand Storytelling
06:42 Campaign Highlight: Pac-Man × Atari Collaboration
09:20 “Art of Atari” – Tim’s Book
12:19 Turning Passion into Profession
14:45 Creativity vs. Passion in Branding
15:32 Navigating AI in Creative Processes
17:09 Engaging the Next Generation of Gamers
18:37 Closing Remarks
The Brand Forum
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
