Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
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Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter
The Brand Forum
29 minutes
3 months ago
Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter
In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s to leading marketing for some of the most recognizable CPG brands in the world. She reflects on what makes a brand resonate in today’s tech-driven, AI-saturated world and why performance marketing and long-term brand building aren't opposing forces—but partners. Amy also shares personal insights on mentorship, leadership, and how assembling the right team can shape a marketer’s growth. We also hear the story behind Colgate’s inclusive “Power of the Gap” campaign and how authenticity drives lasting impact.
The Brand Forum
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens.
The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivas
