In this podcast, the host discusses the importance of aligning product experience with brand messaging, emphasizing the concept of a ’yellable why.’ The guest, Katie Deloso, a product designer and partner at Nurture, shares her insights on integrating behavioural science into digital product design and enhancing customer retention through effective onboarding and storytelling. Katie explains her experience in working with startups and series A/B companies, highlighting case studies such as transforming a competitor analytics product and using user research to reshape a client’s marketing message. She also discusses the increasing incorporation of AI in product design and the challenges it brings, advocating for a seamless integration of AI and a cohesive user experience from branding to product usage.

Embracing the Experience Economy with "Howie" Howatson In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares his journey from traditional animation to strategic design in the digital space. Together, they explore the concept of the 'experience economy,' where brand experiences are co-authored with customers, emphasizing the necessity for brands to innovate and maintain authentic connections with their customers. The episode also introduces 'Power Shifter Intelligence' (PSI), a new agency venture aiming to integrate brand strategy with service design. Viewer engagement is encouraged throughout, with plans for subsequent episodes targeting diverse industry perspectives.   Topics Covered 00:41 - Introduction to the Brand Experience 01:17 - JP Holecka's Journey in Media and Design 03:18 - Transition to Digital and Founding Power Shifter 05:02 - Introducing Howie Howitson 06:08 - Howie's Background and the Experience Economy 10:23 - The Importance of Brand Experience 15:06 - Challenges and Solutions in Brand Experience 27:29 - Launching Power Shifter Intelligence (PSi) 31:19 - Q&A Session 36:13 - Closing Remarks and Future Episodes