Johanna Lowe is Chief Marketing and Communications Officer at the University of Sydney and is well-versed in building brands that stretch beyond advertising. With a background in the corporate world, her experience in HE over the past 9 years has seen her deliver groundbreaking and effective campaigns that continually build upon a united, master brand strategy for the institution.

In this episode, Zeenat sits down with Johanna to discuss purpose-driven, meaningful brands and how these strategies - driven by visionary CMOs - can articulate the value of the university to society in an impactful way.