Jane Chafer is director of marketing, recruitment and global at University of Exeter, following senior communication and marketing roles at both Sheffield and Plymouth Universities.  A Chartered Marketer and Fellow of the Chartered Institute of Marketing, in 2019, selected by the CASE Board of Trustees, Jane became a member of the CASE Commission on Communications and Marketing.

In this episode, Zeenat sits down with Jane, to discuss the importance of creating brand champions and the role data and insight plays to secure marketing funding and buy-in.