Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers. The list of interviewed leaders is quite impressive : - Peter Corijn, CEO of Vucastar Consulting, with a track record of top levels at various companies. He is also the writer of the acclaimed book “True Leaders Deliver”. - Luc Demeulenaere, senior VP at IntentAltech.com, a recognized global expert in shopper marketing and category management and the author of several industry books on these topics. - Sabine D’haen, a senior executive with extensive expertise in churn management. - Olivier Enthoven, brand strategy and marketing consultant, with a track record at top multinational companies, as well as founder of a wine retail business. - José Fernandez, CMO at D’Ieteren, elected CMO of the year in 2023, with a strong track record at leading advertiser and agency level. - Jacques Recourdon, a senior marketing- and business-leader who was internationally active in three sectors: FMCG, Telecom and Media. - Dieter Struye, former CEO of leading retail and FMCG companies. - Pascal Tack, a leading direct marketing expert, with significant expertise at both advertiser and agency level. - Koen Vandevyvere, senior data analyst with a particular focus on customer value and customer needs. Each podcast takes about 15 minutes. Theme music : “So High” by Paul Numi, used with permission.