Clarity before Strategy

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The Brand Bridge - Building Your Compromise-Free Personal Brand

Melissa Maughn

8 episodes

2 days ago

Hello Warriors! This podcast is your safe space. A place where I'll share with you advice and perspectives on marketing and building your personal brand... compromise-free. This podcast is about branding, marketing, entrepreneurship, faith, mindset and everything in between. I want you to remember that who you are is more important than what you do because who you are shapes the approach of what you do. There's only one you. You're here because you have a calling, a purpose and a strong mission and vision. Be InNovAtive. Be Low-Key. Be DisRUPtive. Be subtle. Be who you were created to be.

Entrepreneurship

Business

RSS

All content for The Brand Bridge - Building Your Compromise-Free Personal Brand is the property of Melissa Maughn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Clarity before Strategy

The Brand Bridge - Building Your Compromise-Free Personal Brand

19 minutes 28 seconds

2 weeks ago

Clarity before Strategy

Ever wondered how to build a brand that actually feels like you — not just another version of what everyone else is doing? In this episode, I’m sharing how my husband’s music career unexpectedly led me into entrepreneurship and helped me uncover my love for marketing and brand building.

We’ll dive into the power of clarity before strategy, how purpose shapes your brand direction, and why having support matters when you’re just starting out.

You’ll also learn how to craft a message that stands out, attracts the right people, and reflects who you are—because your story and purpose are a blessing to someone out there.

Key Takeaways:

1. Clarity Before Strategy: The podcast emphasizes the importance of having clarity about your business goals, purpose, and the problems you want to solve for your audience before diving into strategies or the visual aspects of your business.

2. Crafting a Unique Business Message: The episode discusses the significance of having a unique and clear message that resonates with your audience and distinguishes you in the market, enabling you to attract the right clients and opportunities.

3. Foundational Elements for Success: The podcast underlines the importance of having a clear message, effective messaging, and strong positioning before implementing systems in business. These fundamentals form the base for successful communication and connection with your audience.

Timestamped Breakdown:

(00:11) - Building Clarity and Strategy for Success

(08:10) - Crafting Your Unique Business Message

(17:48) - Foundational Clarity for Business Success

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Let's chat!

To book a free clarity call, use this link: https://calendly.com/higherbranding/15min-clarity-call

If you're ready to walk boldly forward in your business and get the results you're after, you can work and see the offer that is right for you here:

https://themelissamaughn.com/work-with-me/

Visit my website: https://themelissamaughn.com

Follow me on my socials! https://instagram.com/themelissamaughn

https://facebook.com/themelissamaughn

https://www.linkedin.com/in/themelissamaughn/

Check out my digital store for digital products to help guide you in building your brand with intention.

DIGITAL STORE:https://www.higherbrandingxrom.com/higher-branding-digital-store

I’m Melissa! 🙋🏾‍♀️ A Personal Brand + Messaging Strategist helping purpose-led coaches, speakers & founders know what to say in your marketing to build a personal brand that attracts aligned clients and opportunities. I help you refine your message + position you with confidence and without compromise.