In this episode of The Brand Blueprint, host Dana Ammons sits down with Deanna DeFelice, founder of Ovease—a breakthrough brand that’s changing the way people treat chronic period pain. Deanna shares her personal journey from Kansas City to Boston and back, how her own struggles with endometriosis led her to create Ovease, and why personalized nutrition is the next frontier in menstrual health.
🔑 Episode Highlights:
00:00 – Welcome to The Brand Blueprint
00:45 – Introducing Deanna DeFelice: From Kansas City to Boston and Back
02:20 – Rapid Fire Questions: Favorite Comfort Food, Best Productivity Hack, and More
05:00 – Deanna’s Personal Journey with Chronic Period Pain
07:45 – What is Ovease and Why It’s Different from Other Period Products
11:10 – From Patient to Founder: How Deanna Built a Health Brand from Scratch
14:35 – The Power of CIC’s Social Impact Accelerator and Mentorship Network
18:20 – Why Personalized, Nutrition-Based Solutions Matter
22:00 – What Founders Can Learn from Listening to Their Bodies and Audiences
25:40 – Ovease Product Line, R&D, and Future Vision
30:00 – Final Thoughts: What’s Next for Deanna and Ovease
📌 Key Takeaways for Founders:
- Solve for real pain: Ovease was built out of necessity—proof that the best innovations come from lived experience.
- Don’t overlook community: CIC’s accelerator and Boston’s ecosystem gave Deanna tools and mentorship she couldn’t find elsewhere.
- Talk to your customers early and often: Deanna credits direct user feedback for key pivots in her product development.
- Trust your gut—literally: Your own body’s signals might be the roadmap to your best ideas.
📺 Watch the full episode now at https://youtu.be/EljMz0nC6Hs
Follow Deanna and learn more about Ovease at www.ovease.com or @oveaselife on Instagram.
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