Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth.

Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies.

Don't miss this in-depth conversation packed with insights on elevating your brand to the next level.

00:00 Introduction to the Brand Blueprint

00:54 Introducing Krista Kirth: Shaping Women's Hockey

03:53 Rapid Fire Questions with Krista

04:10 The Coffee vs. Tea Debate

08:12 Hockey Memories and Misconceptions About Sports Agents

13:47 The Importance of Athlete Branding

24:07 Krista's Journey to Becoming a Sports Agent

28:23 Pathways in Men's Hockey

29:08 Challenges in Women's Hockey

30:16 Formation of the PWHL

31:51 Expansion and Growth of the PWHL

33:05 Transitioning Focus to Women's Hockey

38:27 Building Personal Brands for Athletes

42:30 Managing Influences and Brand Integrity

47:46 The Importance of a Brand Bible

55:36 Krista's Services and Final Thoughts