Founders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how to pick the right channel (DTC vs. retail), what to track after launch, and how to use AI as a force multiplier—not a crutch.

Timestamps:

00:00 Intro

01:15 Desirability–Viability–Feasibility framework

07:40 Velocity & distribution: what retailers look for

15:10 AI as a tool (and why judgment matters)

22:35 Building dashboards that drive sell-through

29:00 What’s next: agents “working for founders”

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#SalesStrategy #Distribution #CPG #Retail #DTC #AI #LatentView #TheBrandBlueprint