How do you scale social across Europe without losing the plot? VeraContent CEO Shaheen Samavati explains how her team builds multi‑market strategies, localizes content with native speakers, and sets KPIs before expansion. We cover team structure, platform differences, and when to use AI.
Chapters:
00:00 Welcome & capsule context
01:15 Rapid fire warm‑up
02:30 Spain blackout story & working across cities
08:00 Shaheen’s path & VeraContent’s origin
12:30 First 10‑market social client
18:00 Editorial vs. social; platforms
24:00 Why 3+ markets
26:00 Europe ≠ one market
31:30 U.S. brand missteps
33:30 KPIs before scaling
38:00 Workflows & research
44:00 AI + human
52:00 Expansion playbook
56:00 Takeaways & closing
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