In this in-depth episode of The Brand Blueprint, host Dana Ammons sits down with Nazr El-Scari, the visionary founder and CEO of Solecit, a next-generation fashion-tech platform delivering personalized styling and outfit inspiration. Nazr’s entrepreneurial journey began in Kansas City, where as a teenager he scaled a sneaker-resale hustle—flipping limited-edition Jordans—to learn the irreplaceable power of customer trust and the limits of resale margins alone.
While studying entrepreneurship at Lehigh University, Nazr realized that sustainable, scalable brands require more than passion—they demand product-market fit, sound unit economics, and a defensible value proposition. After graduating, he combined hundreds of user interviews, key lessons from a stint at Warby Parker, and community-driven research to launch Solecit’s MVP: live virtual styling consultations paired with data-driven outfit boards. His mission today is to help people feel confident in what they already own, reduce fashion waste, and democratize expert styling for all body types.
A pivotal chapter in Nazr’s story came when he joined the CIC Impact Accelerator, learning to choose “fit over fame” in program selection. CIC mentors sharpened his go-to-market strategy, challenged him to expand beyond footwear into sustainable apparel, and guided the integration of data-driven personalization into Solecit’s roadmap. Now, Solecit blends proprietary algorithms with human insight to recommend complete, shoppable outfits—offering both aspirational style and real-world sustainability.
Whether you’re a first-time founder or a seasoned entrepreneur, Nazr’s journey is packed with actionable insights on:
• Building and monetizing community trust
• Crafting a data-driven personalization engine
• Selecting accelerators and partners that match your stage
• Scaling a hybrid human + technology styling process
• Driving sustainable growth by encouraging purchase-less confidence
Tune in for a masterclass in combining hustle, heart, and hard data to build a purpose-driven fashion-tech brand.
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Show Notes & Timeline:
00:00 – Welcome to The Brand Blueprint
00:35 – Meet Nazr El-Scari: From Sneaker Reseller to Fashion-Tech Founder
02:10 – Rapid-Fire: Coffee Routine & First Business Lessons
05:00 – Early Hustle: Scaling Jordan 11 Flips & Trust Building
08:20 – College Pivot: From Resale Margins to Real-World Brand Fit
11:45 – Solecit MVP: Virtual Styling & Wardrobe Rediscovery
14:30 – CIC Impact: Choosing “Fit” Over Fame in Accelerators
17:15 – Sustainable Style: Encouraging Purchase-Less Confidence
20:00 – Data-Driven Personalization: Surveys, Segments & Scaling
23:10 – Tech Stack: Balancing Human Insight & Automation
26:00 – Growth Tactics: Community Referrals & Strategic Partnerships
29:30 – Founder Advice: Embrace Feedback, Iterate Rapidly
32:45 – Final Reflections & Next Steps for Solecit
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Key Resources & Links:
– Solecit platform & waitlist → https://Solecit.co/
– Nazr El-Scari on LinkedIn → https://www.linkedin.com/in/nazrelescari/
– CIC Impact Accelerator → https://cic.com/accelerator
– Subscribe to The Brand Blueprint → https://www.youtube.com/@brandblueprintpodcast
– Read the full blog post → https://www.thebrandblueprint.biz
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Hashtags:
#TheBrandBlueprint #FashionTech #SustainableStyle #Solecit #NazrElScari #CICAccelerator #PersonalStyling #StartupStory