Founder and Co Host Dana Ammons, Value Growth Partners LLC
54 episodes
1 day ago
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
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”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
The Brand Blueprint - Empowering Athletes Through NIL: Pliable Marketing’s Vision with Greg Glynn
The Brand Blueprint
40 minutes 37 seconds
8 months ago
The Brand Blueprint - Empowering Athletes Through NIL: Pliable Marketing’s Vision with Greg Glynn
<p>Welcome to another episode of The Brand Blueprint, where we explore groundbreaking ideas and the people behind them. Today, host Dana Ammons is joined by Greg Glynn, the pioneering founder and CEO of Pliable Marketing, a leader in the Name, Image, and Likeness (NIL) arena. This episode dives deep into Greg's latest venture—a children's book titled "The Magic Cleats," co-authored with his daughter, which celebrates two collegiate athletes' journey using their NIL to champion childhood cancer research.</p><p>The discussion unfolds Greg's insights on the evolvinglandscape of NIL and how athletes can leverage their platform for greater good beyond traditional endorsements. Through the story of "The Magic Cleats," we see a different side of NIL, focusing on potential, personality, and passion—key elements that Greg believes are essential for success in this space.</p><p>Additionally, Greg highlights how Pliable Marketing aidsathletes in maximizing their NIL opportunities while making a positive impact. The conversation also touches on the broader implications of upcoming changes in the NIL policies and what it means for the future of athlete branding.</p><p>Join us as we uncover the inspiring actions of youngathletes transforming their sports achievements into powerful narratives for social change, setting a new standard for what it means to be a student-athletetoday.</p><p>00:00 Introduction to the Brand Blueprint</p><p>00:16 Meet Greg Glynn: Trailblazer in NIL</p><p>01:52 Rapid Fire Questions with Greg</p><p>02:43 The Magic Cleats: A Unique NIL Story</p><p>04:27 Tom Brady's Influence on Athlete Branding</p><p>05:59 Pliable Marketing: Supporting Athletes Beyond Sports</p><p>07:11 The Journey of Hannah Mann and Emma Eubank</p><p>10:39 Auctioning Cleats for Childhood Cancer Research</p><p>14:05 Inspiring the Next Generation of Athletes</p><p>19:03 The Future of NIL and Athlete Empowerment</p><p>20:52 Leveraging NIL for Career Growth</p><p>21:15 The Reality of Athletic Careers</p><p>22:07 Building a Personal Brand</p><p>24:27 Future of NIL and Athlete Branding</p><p>26:24 The Three Ps of Marketability</p><p>30:23 Navigating Social Media Platforms</p><p>33:02 Mission E 50 and Female Athlete Empowerment</p><p>37:08 Closing Thoughts and Resources</p>
The Brand Blueprint
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
