Founder and Co Host Dana Ammons, Value Growth Partners LLC
54 episodes
1 day ago
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
All content for The Brand Blueprint is the property of Founder and Co Host Dana Ammons, Value Growth Partners LLC and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
The Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and Peloton
The Brand Blueprint
14 minutes 20 seconds
8 months ago
The Brand Blueprint - Authenticity in Marketing: Lessons from Oatly and Peloton
Learn how Oatley’s bold, authentic marketing strategy helped them dominate the plant-based milk market, and how Peloton’s marketing failure provides crucial lessons in audience understanding and crisis management.
The Brand Blueprint
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
