41: The Part of Your Brand You’ve Been Ignoring with Sarah Jacobson

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The Brand Believer | Branding, Marketing, Faith & Business for Christian Women Entrepreneurs

Lisa Lord (aka LiLo)

52 episodes

1 day ago

Welcome to Brand Believer, the podcast for faith fueled business owners and entrepreneurs who are ready to harness the power of their brand. Join Lisa, a passionate business cheerleader and faith-driven entrepreneur, as she shares inspiring stories, practical tips, and actionable strategies to build an irresistible brand that reflects your values and purpose in the world. Discover how to navigate branding and marketing while staying true to your self. Tune in to unlock your brand's potential to inspire and serve others. Subscribe now and join our community of like-minded entrepreneurs!

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All content for The Brand Believer | Branding, Marketing, Faith & Business for Christian Women Entrepreneurs is the property of Lisa Lord (aka LiLo) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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41: The Part of Your Brand You’ve Been Ignoring with Sarah Jacobson

The Brand Believer | Branding, Marketing, Faith & Business for Christian Women Entrepreneurs

38 minutes 12 seconds

2 months ago

41: The Part of Your Brand You’ve Been Ignoring with Sarah Jacobson

What if the part of your brand that’s holding you back… is the part no one sees?

In this episode, I’m joined by systems expert Sarah Jacobson to talk about back end branding: The behind-the-scenes workflows that shape your brand experience and make or break your business growth. Whether you're feeling overwhelmed, burnt out, or just stretched too thin, this conversation will help you clean up the backend so you can scale with confidence.

Here’s what you’ll learn:

• Why a polished front-end brand isn’t enough

• How backend chaos erodes trust (and costs you clients)

• The $100K bottleneck solopreneurs face—and how to fix it

• How automation adds personality instead of removing it

• Practical ways to simplify your systems without the tech overwhelm

If you’re tired of doing everything yourself and wondering why growth feels so hard, this is the missing piece. Let’s talk about what your backend is really saying about your brand.

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