Branding is important, but it is also… vague. How are you supposed to brand your business, your product, or even yourself? Is it about the reputation you build? Is it about what people think of when they see you? The Brand Bank is a series where Sam Neo, a branding expert, chats with other branding experts from all sorts of industries. In each 20-minute episode, the guest will deposit one essential and unique branding concept that they learned in their journey, into The Brand Bank.