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The Brain Game
Elizabeth Salazar
217 episodes
1 week ago
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like: 1) Simplifying business (offers, marketing, selling, money…we cover it all) 2) Goals 3) Emotions (as a means to creating money) 4) Enjoying the experience of your business To check out my latest free training, visit www.ElizabethSalazarCoaching.com
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Entrepreneurship
Business
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All content for The Brain Game is the property of Elizabeth Salazar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like: 1) Simplifying business (offers, marketing, selling, money…we cover it all) 2) Goals 3) Emotions (as a means to creating money) 4) Enjoying the experience of your business To check out my latest free training, visit www.ElizabethSalazarCoaching.com
Show more...
Entrepreneurship
Business
Episodes (20/217)
The Brain Game
Mental Side of Launching

Episode 216: In this episode we dig into the mental side of launching.


This is the stuff that makes the experience easier, more effective and feels fun instead of stressful.


Because you CAN choose a number you want to hit while launching, only speak to those people, problem solve for why they haven't joined yet AND handle the emotions of if you're wrong.


The mindset of launching isn't just believing aimlessly.


It's letting your belief be your guardrails that keep you on track, powerfully speaking to your best clients and energized through the end.


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11 months ago
24 minutes 24 seconds

The Brain Game
Getting The Most From 1:1 Coaching

Episode 215 – what are you getting from selling 1:1 coaching that will help you sell your next offer?


In today’s episode I help you see the answer to this question in a few different ways.


When you know this answer you can feel on track even in the hard parts of learning to sell.


When you know this answer you can bask in everything you’ve already learned and how that serves you in selling more 1:1 or in selling your next offer type.


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1 year ago
34 minutes 24 seconds

The Brain Game
This Could Work

Episode 214 – The basis of being an entrepreneur is the belief “this could work” and the energy of eagerness that goes with that spark of a thought.

This episode reminds you of what you already know…and gives you a fresh way to put it into practice in your business today.


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1 year ago
15 minutes 56 seconds

The Brain Game
Rebuilding The Belief “Making Money Is Hard”

Episode 213: As you’re going after a goal the least helpful beliefs you have will be revealed.


If you have the belief “making money is hard” or WANT to have a belief that helps you actually make money…this episode is for you.


Want to do this work together?
Click here to explore how I work with clients.

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1 year ago
22 minutes 51 seconds

The Brain Game
Intentionally Using The Next 5 Months

Episode 212 – Ready to use the next 5 months intentionally?


You don’t need to be super detailed to be intentional.


In this episode I break down 3-layers of planning.


Sit at January 2025 and love the money you created as well as the other pieces of your business you were intentional about.

Click here to follow me on Instagram

Click here to get emails from me.


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1 year ago
27 minutes 56 seconds

The Brain Game
What’s NOT In Your Control, Gives You Data

Episode 211 – When you’re going after a goal there’s what’s in your control and what’s NOT in your control.


Sometimes my clients struggle setting a goal and going after it because they feel like someone ELSE has to take action (click, book, buy) but they’re not in control of that.


When your next client DOESN’T take action…that is data for you to learn from.


Without the constraint of a goal…you MISS the data that their INACTION is giving you for weeks, months and years. 


A 30 day goal or even a launch goal feels uncomfortable but that discomfort is POINTING to where you need to look. 


In this episode I dig more into that AND I cover the FOUR things that are in your control when you’re going after a goal. 


Okay okay I’ll tell you what they are and you can go listen for more specifics…

  1. How you’re pointing your mind

  2. The questions you ask yourself

  3. How you’re feeling

  4. What you’re doing

Want more of this goodness?

Let's work together 1:1 OR you can join The 6 Week Sprint which is now enrolling for the August group. 
Click here for details and to join.

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1 year ago
32 minutes 53 seconds

The Brain Game
Mind Bending Book (consciousness)

Have you thought about consciousness? It's mind bending.


I recently read Conscious: A Brief Guide To The Fundamental Mystery of The Mind and it was SO good.


In this episode I share the mind bending takeaways from that book and how it applies to using your in business to create money.

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1 year ago
21 minutes 45 seconds

The Brain Game
Summer FUN For Your Business

Episode 209: Are you working this summer?


I am!!


What I'm NOT doing though is working all summer. I'm not missing out on lazy days with nothing to do and a pool and beach that calls my name.


So I'm getting intentionally.


In this episode I ask myself THREE questions that helped me access the most fun version of my business and how it's in my control to create.


Plus I share my answers with you to help prompt YOUR brainstorming.


It's summer time.


Time for adjusted scheduled, sunscreen and impromptu gatherings.


I hope this episode helps you do that AND grow your business.



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1 year ago
34 minutes 49 seconds

The Brain Game
A Case for NOT Posting Price (1:1 Coaching Specific)

Are you selling 1:1 coaching and going back and forth wondering if you should post your price or NOT post your price?


This podcast is for YOU.


The role of marketing is to help our audience THINK certain thoughts.


What they think when they encounter your content will determine what they do or don't do next.


We see this in videos that say, "this apple" but really it's an avocado. When you go the comments it's FULL of people commenting on them using the wrong word.


They get free engagement because they got someone to think, "what! that's not an apple" and then they take action to comment and watch.


That's what I dig into around posting your price.


I explore the difference in thoughts someone might think when they see a price.


There is no right choice. Deciding and NOT thinking about this at all is the best choice in fact.


If you want a more neutral look at the pros & cons of posting pricing or not check out another podcast I did on this topic, episode 162 back from Nov. of 2022.

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1 year ago
37 minutes 7 seconds

The Brain Game
The Disappointment Advantage

Disappointment seems like a bad thing when the mind is on default avoiding it.


It's not though.


It's exactly what you and your business goals need.


In this episode I break down...

  • What resisting disappointment looks like (so you know if you're accidentally doing it)
  • 6 advantages of experiencing disappointment (these will surprise you)
  • 9 quick suggestion for risking disappointment today
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1 year ago
28 minutes 37 seconds

The Brain Game
5 Benefits of Paying To Grow Your Audience (I wish I'd heard sooner)

Episode 206: Paid ads are often portrayed in extremes...


Either a magical ATM or the flakey villain.


Paying to grow your audience isn't either of those.


It's simple, it's complicated, it's hard, it's easy, it's self-torture and it's fun!


And even though all of those are true for paying to grow your audience there are BENEFITS of using this tool.


In this episode I break those down. I wish someone had said this to me earlier and so I'm saying it to you.


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1 year ago
31 minutes 41 seconds

The Brain Game
Q&A Free Content VS Paid Content

What content do I give away for free and what content do I charge for?


You asked it and it's being answered here.


In this Q&A episode of the Brain Game I help you map out the difference between your paid content and your free content.


This question ultimately ties into the FLOW of your business.


Have a question you want answered?

Email me at e@elizabethsalazarcoaching.com!




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1 year ago
9 minutes 4 seconds

The Brain Game
Feeling Proud (Weirdo Style)

Episode 204: Would you like to feel PROUD more often?


❌ Without doing more.

❌ Without hitting more major milestones.

❌ Without waiting for people to lavish those sweet words of praise on you (that you will immediately release back into the wild). 


Feeling proud is often tied to the above mentioned things. 


Instead of being a feeling you hold in your body as a HUMAN.


Your skill feeling proud just as yourself…will then flow INTO your business and making money. 


In this episode I break down how to do it, even when there isn’t anything impressive to point to. 


This is feeling proud…WEIRDO edition. 


Because what you will feel proud of will make you kind of feel like a weirdo. 


But like the happiest one ever. 

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1 year ago
25 minutes 45 seconds

The Brain Game
It’s Not Working: Defeated VS Annoyed

Episode 203: You’re building a business…it’s NORMAL for things to NOT work. 


But there are TWO flavors of experiencing when things don’t work in your business.


In this episode I show you the dramatic difference when what isn’t working is flavored with defeat versus annoyance. 


If your challenges are weighing you down…this episode is for you.

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1 year ago
16 minutes 57 seconds

The Brain Game
Running Into Your Blocks

YES you’re making things harder than they need to be.


YES you have blocks and unhelpful ways of seeing things.


And…


That’s okay.


Especially when you use goals. Goals help you run face first into those obstacles so you can work through them and build on top of them.


In this episode I share a block I discovered in the most unexpected way. 

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1 year ago
19 minutes 59 seconds

The Brain Game
How To Feel Like You're Winning

In this week’s episode I invite you to a habit that will both direct your mind AND shift how you’re feeling in your business.


It’s the habit of feeling like you’re winning.


Not just seeing how you’re progressing but FEELING it. 


Turning winning into an action you do and feel. 


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1 year ago
12 minutes 47 seconds

The Brain Game
Using The Past To Build Your Business

Episode 200: You aren’t starting from scratch as you grow your business. 


You have a past to lean into about who you are, how capable you are of doing things you've never done and how you handle the struggle of getting what you want. 


When you see others killing it quickly, they are leaning into skills they brought TO their business.


In this episode I share what I brought to my business so your own examples can become clear to you.


Your business doesn’t need you to know everything, it needs you to remember how capable you are though. To see it, to feel it…which will lead to seeing and feeling more of it.

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1 year ago
31 minutes 24 seconds

The Brain Game
Let “Doing It Badly” Light Your Fire

Episode 199: When a coach tells me they’re not taking action or aren’t having FUN taking action. 

Fun meaning ideas are flowing from them and they’re doing those ideas in service of who they help.

It usually comes down to the topic of today’s podcast.

They are stuck in perfectionism. 

Stuck wanting to do things “right” or “really well”.

Which leads to no action or painfully slow action…on things you actually WANT to do to connect with your people. 

If you can relate. Today’s episode is for you.

Don’t worry, you don’t need to “overcome” your habits of wanting what you do to be great.

I’ll help you light your fire and get into action with this simple mental adjustment.

Check out episode 199 of the Brian Game to listen.

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1 year ago
19 minutes 13 seconds

The Brain Game
3 Bonus Effects of Goals

Episode 198 – Goals are more than just a number and a date…

In this episode I break down 3 ways a goal helps you WIN.

Even if you don’t hit the goal on the first try.

If you only think your air fryer is for warming up pizza…you’re going to think it’s OKAY.

When you realize what else it can do though, you get excited to use it.

It’s the same with goals. 

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1 year ago
20 minutes 41 seconds

The Brain Game
A Letter To Past You (closing 2023)

Episode 197: I recently wrote mine and sobbed…basically the whole time. 

Surface level, this sounds like we’re just doing some journaling.

But the impact of this exercise is so big I don’t want you to accidentally put it at the back of your list thinking it’s just a fun thing to do.

This exercise helps you…

  1. Create perspective of 2023

  2. Connect with YOU (past you, current you and future you)

  3. Prepare yourself for your next goal…so you bring less of the drama and tenderness to it. 

Check out the podcast for more on each of these PLUS some prompts of what you may want to weave into this letter.

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1 year ago
31 minutes 17 seconds

The Brain Game
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like: 1) Simplifying business (offers, marketing, selling, money…we cover it all) 2) Goals 3) Emotions (as a means to creating money) 4) Enjoying the experience of your business To check out my latest free training, visit www.ElizabethSalazarCoaching.com