When you hear "Coca-Cola" what's the first thing that comes to mind?

Is it their bright red logo? Their lively commercials that appeal to the senses? The taste of their soda?

Coke is one of the leading brands that successfully uses Neuromarketing to influence their audience.

And they're not alone.

But for this mini episode, we'll focus on just 3: Coke, Apple and Disney-Pixar; and how these iconic brands stay iconic, both in the media and in our brains.

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REFERENCES

Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay