The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
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The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
Reading Railroad is Coming Back with Lucine Sihelnik
The Brad Weisman Show
36 minutes
3 months ago
Reading Railroad is Coming Back with Lucine Sihelnik
Lucine Sihelnik, the First Female President and CEO of the Greater Reading Chamber Alliance (GRCA), discusses the economic development landscape and exciting future projects in Berks County. She shares insights about significant changes in the business community and explains how GRCA is breaking the traditional chamber (of commerce) model with 900 members while many chambers nationwide are struggling. • GRCA formed eight years ago by combining three organizations: Greater Reading Chamber of ...
The Brad Weisman Show
The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
