The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
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The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
Samantha Gold shares the extraordinary story of Motette, her bamboo pajama brand that's exploded in popularity just two months after launch. She reveals how she's leveraged a community of 2,000 moms to co-create products while implementing a DIY PR strategy that's landed major media features. • Using bamboo fabric for pajamas because it's sustainable and great for sensitive skin • Creating tag-free labels that are heat-pressed to accommodate children with sensory issues • Building an "inner ...
The Brad Weisman Show
The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance. ...
