Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
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Hosted on Acast. See acast.com/privacy for more information.
Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
Powered by Sassy+ www.sassyplus.com
Hosted on Acast. See acast.com/privacy for more information.
This episode of The Bottleneck Podcast explores how our digital world has turned attention into the ultimate commodity. Jess Butcher MBE, founder of Scroll Aware, joins Rory Sutherland and Elfried Samba to discuss the hidden costs of constant connection and what it’s doing to our ability to think and focus.
Together they trace her journey from early tech pioneer to advocate for balance, reflecting on how business models built on distraction have reshaped society, and why making analogue cool again might be the next great act of rebellion.
Follow Rory:
Instagram: @rorysutherland_clips
Tiktok: @Rorysutherlandclips
X: @rorysutherland
Linkedin: in/rorysutherland/
Follow Elfried:
Instagram: elfriedsamba
Linkedin: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Jess:
Instagram: @jessbutchermbe @moresoulsociety
Linkedin: in/jessbutcher/
A @Sassy+ original podcast series