Johnny and Clayton Wood, a seasoned digital marketer with 18 years of experience, discussed the intersection of AI and SEO, particularly how these advancements are affecting business growth online. Clayton introduced his company, Volado Labs, and discussed its collaboration with Bottle on AI-related projects. They highlighted the significant shift in consumer search behaviors, with more users leaning towards AI tools like ChatGPT and Google's Gemini for product and service searches. This shift has led to a decrease in organic web traffic as AI overviews in search results increasingly provide direct answers. Clayton emphasized the importance of optimizing Google Business profiles, creating high-quality, original content, and obtaining reviews to maintain visibility in AI-driven search results. They also discussed the potential impact of AI on local SEO and shared strategies for local businesses to stay competitive, including the use of social media and engagement with local publications. Clayton concluded with the necessity of reporting and tracking SEO efforts using tools like Google Analytics and SEMrush.