Laura Kennedy: Fashion, Fraud & Becoming A Visionary Female Founder

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The Boss in Heels Podcast

Lara Nercessian

200 episodes

3 days ago

Lara Nercessian is the Founder of Boss in Heels, a blog site dedicated to helping individuals find their passion and purpose in life. In this show, Lara speaks with inspiring female founders, public figures and world class performers to share their mindset, habits, tools and tactics that listeners can apply to their own lives. Lara delves into their stories to determine why they set out to take their chosen path, finding their ambition and overcoming challenges.

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Laura Kennedy: Fashion, Fraud & Becoming A Visionary Female Founder

The Boss in Heels Podcast

51 minutes 58 seconds

2 months ago

Laura Kennedy: Fashion, Fraud & Becoming A Visionary Female Founder

Lauren Kennedy is the fraud-fighting force behind Verity AI and High End, and a visionary founder at the cutting edge of fashion, tech and trust.

Lauren is redefining what it means to be a female tech founder. With a rare blend of creativity and data science, she’s building the AI infrastructure that underpins the booming $350B secondhand fashion market, protecting consumers from increasingly sophisticated counterfeits while unlocking trust at scale for brands, platforms, and buyers alike.

In this episode, Laura and I discuss:

Laura’s journey from fashion designer to Macquarie Bank’s fraud analytics lead, and now to tech startup founder
What is takes to build a tech company, and the challenges that Laura has overcome
Why fashion resale is the next big battleground for e-commerce fraud
How Verity AI is utilising technology to fight scammers
Laura’s habits, routines, mindset and more

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Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!

You can connect with Laura here:

Instagram: @joinlauren

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Connect with me on social!

Instagram: ⁠@lara_nercessian_⁠

LinkedIn: ⁠Lara Nercessian⁠

Website: ⁠www.laranercessian.com⁠

Email: ⁠hello@laranercessian.com⁠