Meet Joseph Maier, a former US Green Beret who brought F45 Training to South Korea and turned it into a thriving franchise business. In this exclusive Boss Code interview, he shares how he spotted a rare opportunity, overcame cultural and operational challenges, and applied military discipline to succeed in one of the toughest business environments in the world.

In this episode, you will learn:

• What it’s like starting a business in Korea as a foreigner
• How franchising works behind the scenes
• The mindset shift from war zones to entrepreneurship
• The rise of fitness culture in Asia
• Lessons from building F45 Korea from scratch