Bert Sorin Breaks Down the Grit Behind Building Sorinex

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The Born Primitive Podcast

Born Primitive

106 episodes

2 days ago

On the new Born Primitive Podcast, you’ll hear from Born Primitive co-founder and CEO Bear Handlon, VP Tony Strasiser, core members of the Born Primitive team, as well as athletes, business leaders, thinkers, entrepreneurs, and others about ways you can take your life and pursuits to the next level.

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Bert Sorin Breaks Down the Grit Behind Building Sorinex

The Born Primitive Podcast

1 hour 25 minutes 39 seconds

4 months ago

Bert Sorin Breaks Down the Grit Behind Building Sorinex

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.

Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry .

To learn more about Sorinex check out: https://www.sorinex.com/

To check out our brand visit: https://bornprimitive.com/

And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com

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