Want to expand beyond just online sales but worried about the tech nightmare? Patrick Joyce, VP of Engineering at Shopify, breaks down how their unified POS system lets you sell anywhere without the typical headaches of managing multiple channels. From pop-ups to permanent retail, learn how brands are driving higher customer lifetime value by connecting their online and offline presence through one seamless platform. TIMESTAMPS(00:37) Intro & Patrick's Background at Shopify (01:48) What is Shopify POS? (04:00) Unique Use Cases(06:24) New Features in "Boring Edition" POS Release (07:45) Turning Anonymous Sales into Relationships (09:25) Email Marketing Integration and Return Management (10:28) Channel Expansion Strategy (14:28) Closing Thoughts and Contact Information   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.