The M&A market is heating the f*ck up, and Drew Fallon is here to tell you exactly what it means for your brand. After a 3-4 year "desert" in e-commerce acquisitions, big deals are dropping again - but who's going to win? Drew explains why high AOV products are crushing it (hint: getting $200 every 8 months beats $50 monthly subscriptions), why most brands should aim for $10-40M in revenue with 10-20% profit, and the psychology behind why founders ruin good businesses by trying to grow too fast. If you want practical advice on building a sellable brand without the startup fairytale BS, this episode delivers. Timestamps(02:44) Intro: Drew Fallon(03:50) Celsius Acquisition of Alani Nu(05:13) M&A Trends and Market Analysis(08:05) Private Equity and Venture Capital Insights(13:12) Debt Markets and Lending Trends (16:25) Brand Performance and Customer Acquisition(18:44) Retention Strategy Deep Dive (22:55) Customer Insights and Expectations (29:00) High AOV Products and Market Trends (30:36) Building a Successful Brand (34:39) Advice for Bootstrapped Brands (38:20) Networking and Market Awareness (40:35) Conclusion and Final Thoughts Follow Drew https://x.com/drewfallon12 Thank you to our sponsors ⁠AfterSell⁠  ⁠Parker⁠ ⁠Rivo ⁠Postscript Follow Richie (⁠X⁠ | ⁠LinkedIn⁠) and Joe (⁠X⁠ | ⁠LinkedIn⁠) for more e-commerce insights and to join the conversation.