This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions. Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Jason Prowd, Head of Product at Lifetimely by AMP—the analytics tool trusted by top e-commerce brands to unlock real growth. Jason’s journey is all about data obsession. From a background in software and financial services to leading product at Lifetimely, he’s worked closely with the best brands in the space, helping them move from “vibe-based” decisions to data-driven wins. In this episode, we break down how the smartest operators use cohort analysis, retention tactics, and product-level insights to drive profitable growth in 2025. What makes Jason’s perspective unique is his access to thousands of brands’ data and his hands-on approach to product development. He shares real case studies—like how brands discovered unexpected high-value customer segments, why copying competitors rarely works, and how small tweaks (like free samples or merch) can dramatically boost LTV. We dive deep into: Why averages are dangerous—and how digging into cohort data reveals hidden opportunities The mindset shifts that separate top-performing brands from the rest How to automate reporting and free up time for real experimentation Real-world examples of brands using Lifetimely to uncover new customer segments and retention wins The power of product-level LTV and how it should guide your acquisition strategy Why focusing on your own data beats chasing competitors’ tactics Actionable ways to move from guessing to confident, data-led decision making If you want to understand how the best DTC brands are using data to win in 2025—and hear Jason’s take on what actually works—this episode is for you. Find Jason:Lifetimely by AMPLinkedIn Follow Joseph Siegel on social:X (Twitter)LinkedIn Like and subscribe if this was helpful—it seriously helps us keep bringing you these behind-the-scenes founder stories.