423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

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The Bootstrapped Founder

Arvid Kahl

426 episodes

1 day ago

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

All content for The Bootstrapped Founder is the property of Arvid Kahl and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

Entrepreneurship

Business,

Marketing

423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

The Bootstrapped Founder

17 minutes

4 days ago

423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

What if your customers can't care about your advanced features because you haven't satisfied their basic needs first? Just like humans need food before philosophy, marketers need specific data in a rigid order – and understanding this hierarchy transformed how Podscan onboards customers.

This episode of The Bootstraped Founder is sponsored by Paddle.com
You'll find the Black Friday Guide here: https://www.paddle.com/learn/grow-beyond-black-friday

The blog post: https://thebootstrappedfounder.com/the-marketers-hierarchy-of-needs-a-framework-for-understanding-customer-intelligence/
The podcast episode: https://tbf.fm/episodes/423-the-marketers-hierarchy-of-needs-a-framework-for-understanding-customer-intelligence

Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw