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The Boost
Zach Wilson - CMO at Lokal Digital Marketing
31 episodes
2 months ago
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Marketing
Business
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All content for The Boost is the property of Zach Wilson - CMO at Lokal Digital Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
Business
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Understanding the Landscape of HVAC Transactions between $1MM & $10MM with Patrick Lange
The Boost
46 minutes 31 seconds
1 year ago
Understanding the Landscape of HVAC Transactions between $1MM & $10MM with Patrick Lange
In this week’s episode, we chat with Patrick Lange, Managing Partner at Business Modification Group. We talk about the complexities of purchasing and selling a company in the heating, air, and plumbing industry. Patrick emphasizes the importance of clean financial records, the advantages of maintenance agreements, and the value of proper business documentation. We also touch on the emotional aspects of selling a business and the trends in private equity acquisitions. Our conversation provides insights into what buyers look for and how sellers can prepare their businesses for sale.   Key Takeaways: Patrick discusses the benefits of using a broker and how they can guarantee a seamless transaction. The key factors buyers look for, such as customer base, employees, and brand reputation Trends in the industry including an increase in private equity acquisitions and younger entrepreneurs re-entering the market The importance of having a clean financial record and how that helps a seller negotiate a higher sale price Strategies for increasing the value of a smaller HVAC business, like implementing a CRM system --- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Patrick Lange LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker/ Website: https://businessmodificationgroup.com/ ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.  
The Boost