In this week’s episode, we chat with Gil Cavey, General Manager of Beltway Air Conditioning & Heating. Gil is also the very popular host of one of the industry’s biggest podcasts, HVAC Uncensored.   In our conversation we talk about Gil’s journey as an apprentice working with his dad to becoming General Manager at Beltway. He emphasizes building a company culture that values employees as individuals rather than numbers. He also discusses how social media helps empower technicians and promotes alternative career paths in the trades over traditional college routes.   Key Takeaways: Industry Insights: Addressing technician shortages and advocating for better treatment within companies. Personal Journey: How passion drives success; from learning under his father to becoming a leader in the home service industry. Overcoming Adversity: A touching recount of family struggles with cancer that shaped personal perspectives on life and work. Building Culture: Developing a workplace environment where technicians feel valued, respected, and well-compensated - an 'All-Star' team approach at Beltway AC & Heating. Empowering Technicians: Encouraging workers to seek employers that offer fair pay, benefits, and respect – highlighting there are great companies out there waiting for them. Trade Advocacy: Promoting vocational careers as viable paths to financial success without necessarily pursuing traditional college pathways. --- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Gil Cavey Jr. Instagram: https://instagram.com/hvacuncensored Facebook: https://facebook.com/hvacuncensored YouTube: https://www.youtube.com/c/HVACUncensored TikTok: https://www.tiktok.com/@hvacuncensored Website: https://beltwayhvac.com/ ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.