Today we chat with Craig Wendel, Managing Director of Align Business Advisory Services. In this episode, we explore various aspects of mergers and acquisitions within the home services industry, focusing on HVAC, plumbing, electrical, and exterior businesses. Greg shares invaluable insights into business valuations, transaction structures, and the current market landscape that you don’t want to miss. Finally, Greg shares with our listeners anecdotes about some of the best and worst transactions he's been involved in and offers advice for business owners looking to sell. He highlights the need for proper documentation, maintaining business performance, and the importance of understanding the true value of equity.   Key Takeaways: Market Fragmentation: Greg emphasized that the trades industry is highly fragmented, creating opportunities for larger firms to acquire smaller, family-owned businesses. Key Factors in Successful Transactions: High-performing businesses with leadership in place and streamlined operations tend to fetch higher multiples in M&A transactions. Region Focus: There's a heavy investor focus on Sunbelt states, including Florida, Texas, and Arizona, due to their volatile weather patterns and market conditions. Challenges in M&A: Even the best deals can face issues like missing documents and fluctuating business performance, which can delay or complicate transactions. ----- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Craig Wendel LinkedIn: https://www.linkedin.com/in/craig-wendel-9a58482a Website: https://alignba.com ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.