In this week’s episode, we have Jessica Weaver, General Manager of Weaver Heating and Air. Jessica shares her journey into the family business, which began with her father's rule to work outside the family business to gain experience. She discusses her varied career path, including stints at Georgia Power, Shaw Industries, and a brief period as a high school teacher. Jessica details her eventual decision to join the family business, her initial experiences working directly in the field, and the challenges she faced, including dealing with internal corruption. She emphasizes the importance of hard work, gaining respect, and the significance of building a strong team. Jessica also highlights the role of community involvement in her business strategy and the unique succession plan she and her father have in place. The episode provides valuable insights into family business dynamics, leadership, and effective succession planning.   Key Takeaways: Learning from Challenges: Encountering and overcoming corruption in the family business taught Jessica the importance of checks and balances within business operations. Her structured, redundancy-filled approach ensures transparency and accountability. Respect and Team Building: Earning respect through hard work, Jessica initially worked in the field under challenging conditions. This hands-on experience helped her build a reliable and committed team. Adapting Management Styles: Transitioning from a very hands-on to a more strategic, on-the-business management style, Jessica emphasizes the importance of middle management to maintain operational efficiency. ----- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Weaver Heating and Air https://weaverheatingandairinc.com/ ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.